Mã sản phẩm: R3009A
Tên cuốn sách: The Culture Map: Breaking Through the Invisible Boundaries of Global Business
Tác giả: Erin Meyer
Nhà sản xuất: PublicAffairs
Năm phát hành: 2014
Thể loại: Readings for adults
Dành cho lứa tuổi: Thiếu nhi
Số trang: 288
Số lượng: 1
Ghi chú:

Trị giá sách: 468,000vnđ

Phí mượn sách: 20,000vnđ/tuần

"Whether you're a corporate or traditional diplomat, global traveler, government official, or passionate world citizen, this is the one book you should not miss. Chock-full of real-world examples and a simple framework that can be utilized in any cross-cultural context, Meyer's work is characterized by a fresh and relevant voice, distilling down the essentials of communicating, persuading and working effectively around the globe. It is rare that I pick up a cross-cultural book and can't put it down."―Cari Guittard, Huffington Post

    "With business becoming ever global, there are a raft of books available on dealing with cultural differences. If you only read one, make it INSEAD professor Erin Meyer's...Skillfully blend[s] real-life examples...with an analytical framework... What brings this book to life are the numerous examples Meyer has encountered, both in her own life as an American living in Paris, and in her experience as running the Managing Virtual Teams module at INSEAD."―HR Magazine, 5 star review

     "The book abounds with well-chosen anecdotes to illustrate the misunderstandings that can arise from clashing cultural assumptions, making this enlightening book a pleasure to read."―Foreign Affairs

      "Amusing."―Financial Times

      "This readable book explains how to dramatically increase organisational success by improving our ability to understand the behaviour of colleagues, clients, and suppliers from different countries."―Professional Manager (UK)

Erin Meyer is a professor at INSEAD, one of the world's leading international business schools. Her work focuses on how the world's most successful global leaders navigate the complexities of cultural differences in a multicultural environment


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